To see significant increase in revenues, sooner or later a business has to look at expanding its product portfolio, number of sites, or territories it operates in.
But expansion is a tricky thing to get right. Too cautious and you run the risk of being beaten by a competitor. But expand too quickly and you might find investment stretched too far. It’s a challenge that Jimmy Collins and Fraser Moss, co-founders of fashion label You Must Create (YMC), know only too well.